How to Stand Out as a Beauty Professional: Tips for Creating a Strong WeCan Profile
In the beauty industry, competition is fierce — makeup artists, cosmetologists, massage therapists, and other professionals all compete for attention. On WeCan, in the “Beauty and Health” category, clients browse a catalog of specialists — looking at profiles, portfolios, reviews, and messaging directly. That’s why your profile needs to make a great first impression — even before the client contacts you.
The image was generated by AI
What clients pay attention to
Most people make decisions within 1–2 minutes — so you have just seconds to capture interest. Here's what they notice:
- Your profile photo and overall presentation
- CV section
- Experience and skills
- Reviews and ratings
- Portfolio
How to structure your profile
✔ Profile photo – this is the face of your brand. Use a clear, professional photo — ideally with a friendly smile.
✔ List of services with examples – be specific and clear (e.g. “Brow Lamination,” “Neck and Shoulder Massage”).
✔ CV should answer three key questions:
- What do you do?
- What makes you unique?
- Why should the client choose you?
Example:
“I’m a certified makeup artist with 7 years of experience. I specialize in photo session looks, bridal makeup, and corporate styling. I use only professional cosmetics and create personalized looks based on your features and occasion. I work both in studio and on location.”
Example of a good profile on WeCan
Portfolio: how to present it
Your portfolio is your visual selling point. A few tips:
• Before/After photos — one of the most effective formats
• Good lighting — shoot in natural daylight
• Show variety — different client types, styles, and results
• Keep it clean — 10–15 quality photos are enough to make an impression
The goal is to show your precision and personalized approach.
If you're a cosmetologist, show the results of treatments, products used, and process stages. If you're a brow artist — highlight shape, symmetry, and a natural look.
Smart ways to enhance your profile
★ Add a short work process video or client video testimonials
★ Offer a free “test-drive” service — such as a short consultation
★ Ask your clients to leave a review through the platform – each review increases your rating and builds trust.
Your WeCan profile is your online studio. Make it complete, professional, and visually appealing — and you’ll stay ahead of the competition. Start by registering at wecan.cz and create a profile that makes clients want to contact you — even before they view anyone else.